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Service–profit chain : ウィキペディア英語版 | Service–profit chain
The service–profit chain is the central concept in a theory of business management which links employee satisfaction to customer loyalty and profitability. It was proposed in an article in the ''Harvard Business Review'' in 1994 by James L. Heskett, Thomas Jones, Gary Loveman, W. Earl Sasser, and Leonard Schlesinger, and was later the subject of a book, ''The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value'', published in 1997 by three of the same authors. The service–profit theory has been examined in relation to banking, business-to-business markets,, other industries, and the type of product being marketed. ==See also==
*Customer knowledge
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Service–profit chain」の詳細全文を読む
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